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Adobe AD0-E208 Exam Topics

Adobe AD0-E208 Exam Overview :

Exam Name: Adobe Analytics Business Practitioner Expert
Exam Code: AD0-E208
Certifications: Adobe Analytics Certification
Actual Exam Duration: 120 minutes
Expected no. of Questions in Actual Exam: 50
Exam Registration Price: $225
See Expected Questions: Adobe AD0-E208 Expected Questions in Actual Exam

Adobe AD0-E208 Exam Objectives :

Section Weight Objectives
Section 1: Business Analysis 26%
  •     Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
  •     Analyze data to answer business questions and recommend new optimization hypotheses
  •     Identify conversion funnels (as a concept to understand business analysis)
  •     Interpret Solution Design Reference (SDR) to determine what data is available in reports
  •     Analyze report data to summarize and draw conclusions
  •     Investigate outliers and anomalies in reports
Section 2: Reporting and Dashboarding for Projects 30%
  •     Consider the advantages of using a reporting tool based on a given scenario
  •     Compare fallout and flow visualization and appropriate variable types for reporting
  •     Apply the process to schedule Projects and Data Warehouse
  •     Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
  •     Apply the process to set Alerts
  •     Apply the process to lookup the dimensions/components
  •     Apply the process to create a visualization
  •     Given a scenario, determine the appropriate item to use
  •     Apply the process to create, configure, and use mobile scorecards
Section 3: Segmentation and Calculated Metrics 22%
  •     Determine how to develop and configure segments
  •     Apply the process to share segments with others in the organization
  •     Compare segments
  •     Apply segments to Projects and Components
  •     Apply the process to generate calculated and/or segmented metrics
Section 4: General Tool Knowledge and Troubleshooting 12%
  •     Analyze reports and identify data quality issues
  •     Define different types of dimensions and parameters existing in Adobe Analytics (evars, props and events)
  •     Determine how to bring data in and out of Adobe Analytics
  •     Identify information from marketing URLs
Section 5: Administration 10%
  •     Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
  •     Apply the process to configure Classification Importer and Rule Builder
  •     Apply the process to configure a virtual report suite based upon an existing segment
  •     Use the Data Feed Manager Admin UI
  •     Understanding of data governance
Official Information https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/aa/aa-expert/aa-e-business

Updates in the Adobe AD0-E208 Exam Topics:

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