Adobe AD0-E406 Exam Topics

Adobe AD0-E406 Exam Overview :

Exam Name:	Adobe Target Business practitioner Expert
Exam Code:	AD0-E406
Certifications:	Adobe Target Certification
Actual Exam Duration:	136 minutes
Expected no. of Questions in Actual Exam:	68
Exam Registration Price:	$225
See Expected Questions:	Adobe AD0-E406 Expected Questions in Actual Exam

Adobe AD0-E406 Exam Objectives :

Section	Weight	Objectives
Section 1: Planning and strategy	31%	Identify business KPIs and successfully translate these into optimization goals given key business requirements Identify opportunities for optimization based on business KPIs and data analysis Prioritize test ideas based on business needs, level of effort, and potential for lift Based on the Adobe Sample Size Calculator, determine how variables impact the activity Construct test hypotheses based on a given scenario and identify hypotheses elements Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis Determine KPI-based primary and secondary success metrics Assess audience requirements Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)
Section 2: Configuring, Executing and Managing	42%	Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer Apply procedures to create an experience using VEC Apply procedures to create an experience using Form-Based Composer Apply procedures to manage experiences within an experience composer Describe the workflow that applies to creating Target Activities Apply procedures to create an A/B test activity Apply procedures to create an XT activity Apply procedures to create an MVT activity Understand how AP is used for solutions Apply procedures to create a Recommendation activity Apply procedures to create an Audience in Target Apply procedures to set Goals and Settings Apply procedures to conduct Activity QA Apply procedures to manage Activities and Audiences within Target
Section 3: Analyzing and Reporting)	17%	Define and evaluate report settings to help set the elements that appear in a report Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports Evaluate and identify common problems associated with A/B testing and how to avoid them Understand how Automated Personalization Summary reports differ from other reports Evaluate Experience Performance reports (MVT) Determine the winning variation based on the observed lift, confidence levels and business objectives
Section 4: Troubleshooting	10%	Diagnose activity qualification issues Use browser debugging tools (including Experience Cloud Debugger) to verify implementation Verify metrics and reporting
Official Information		https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/at/at-expert/at-e-business

Updates in the Adobe AD0-E406 Exam Topics:

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