Adobe AD0-E555 Exam Topics
Adobe AD0-E555 Exam Overview :
| Exam Name: | Adobe Marketo Engage Professional |
| Exam Code: | AD0-E555 |
| Certifications: | Adobe Marketo Engage Certification |
| See Expected Questions: | Adobe AD0-E555 Expected Questions in Actual Exam |
Adobe AD0-E555 Exam Objectives :
| Section | Weight | Objectives |
|---|---|---|
| Section 1: Building and managing programs | 39% | In this exam section, the focus is to identify when to use each of the 4 program types, the right time and method to use the event program, and how to effectively utilize the default program. |
| Section 2: Building assets | 19% | In this section of the exam, topics include manipulating files in Design Studio, how to edit and create a form using the Form Editor, an email, a landing page using a Landing Page Editor, and how to create and edit a Snippet in the Snippet Editor. Moreover, this section of the exam covers how to distinguish between draft and approved assets as well as local and global assets. |
| Section 3: Defining and targeting audiences | 33% | In this section of the exam, the exam-taker is tested for their knowledge of creating/editing Smart Lists, Smart Campaign flows, understanding how to schedule and/or activate Smart Campaigns, analyzing Smart Campaign results, describing the purpose of segmentation and its use, identifying and navigate the Databases, describing how to set privacy settings in Adobe Marketo Engage, and contrast between Smart Lists and Static Lists. |
| Section 4: Analyzing and building reports | 9% | This section of the exam covers the standard Adobe Marketo Engage reports and when they should be utilized; these cover Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, etc. Moreover, the section covers understanding Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard), and understanding Email Insights metrics. |
| Official Information | https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/ame/ame-professional/ame-p |
Updates in the Adobe AD0-E555 Exam Topics:
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