Adobe AD0-E559 Exam Topics

Adobe AD0-E559 Exam Overview :

Exam Name:	Adobe Marketo Engage Business Practitioner Expert
Exam Code:	AD0-E559
Certifications:	Adobe Marketo Engage Certification
Actual Exam Duration:	110 minutes
Expected no. of Questions in Actual Exam:	50
Exam Registration Price:	$225
See Expected Questions:	Adobe AD0-E559 Expected Questions in Actual Exam

Adobe AD0-E559 Exam Objectives :

Section	Weight	Objectives
Section 1: Administration and Maintenance	12%	Determine mapping process between Marketo and CRM Identify what happened to an asset using the Audit Trail Recognize differences between users and roles Given a scenario, identify the best fit for using workspace and partitions Identify CRM platforms with native Marketo synchronization Given a scenario, locate where information is referenced
Section 2: Marketing Activities/Campaign Management	46%	Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps Given a scenario, define the next step Identify the root cause of a problem Interpret the relationship between programs, channels, tags and period cost Demonstrate/apply the correct configuration to Engagement Programs Give examples of usage for different types of tokens Summarize the utility of Webhooks in Marketo and how they are used Identify and apply the appropriate use of the PMCF Explain the benefits of Global Assets and how to use them Demonstrate the capabilities of forms Perform and analyze an A/B test strategy Identify where a program or asset has been referenced with ‘Used By’ Troubleshoot communication limits Use Webinar provider information in an event program
Section 3: Lead Management	12%	Outline the key decision points in defining the lifecycle model Apply best practices around lead scoring Implement the appropriate interesting moments Interpret the lead activity log Given a scenario, identify the creation source
Section 4: Data Management	10%	Demonstrate how to set up a data management program Analyze an instance’s data quality Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists Summarize how segmentation works
Section 5: Reporting	4%	Given an outcome of a campaign, determine how to set up a program to provide the best reporting Given a scenario, be able to investigate and assign the appropriate acquisition program
Section 6: Best Practices	16%	Demonstrate the relevance of lead scoring in marketing and sales collaboration Illustrate the benefits of the folder structure and naming conventions Apply best practices around A/B testing Explain the process to perform a quality check on any Marketo program Explain the process to perform a quality check on an email
Official Information		https://experienceleague.adobe.com/docs/certification/program/technical-certifications/ame/ame-expert/ame-e-business.html

Updates in the Adobe AD0-E559 Exam Topics:

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