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AMA PCM Exam Topics

AMA PCM Exam Overview :

Exam Name: Professional Certified Marketer
Exam Code: PCM
Certifications: AMA PCM Certification
Actual Exam Duration: 90 minutes
Expected no. of Questions in Actual Exam: 60
See Expected Questions: AMA PCM Expected Questions in Actual Exam

AMA PCM Exam Objectives :

Section Objectives
Topic 1:
  •     Marketing Strategy
Topic 2:
  •     Marketing Research and Data Analytics
Topic 3:
  •     Pricing Strategy
Topic 4:
  •     Customer Behavior and Segmentation
Topic 5:
  •     Product and Services Positioning
Official Information https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx

Updates in the AMA PCM Exam Topics:

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