Microsoft MB-220 Exam Topics
Microsoft MB-220 Exam Overview :
| Exam Name: | Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant |
| Exam Code: | MB-220 |
| Certifications: | Microsoft Dynamics 365, Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate Certifications |
| Expected no. of Questions in Actual Exam: | 60 |
| See Expected Questions: | Microsoft MB-220 Expected Questions in Actual Exam |
Microsoft MB-220 Exam Objectives :
| Section | Weight | Objectives |
|---|---|---|
| Configure marketing applications | 15-20% | Configuring organization and administration settings such as LinkedIn Lead Gen integration and quota limits, setting up data sources for synchronization, creating and managing templates, integrating portals, adjusting landing page settings, enabling domain authentication, implementing data protection tools, configuring social media and webinar providers, managing marketing settings and matching strategies, setting up marketing email and customer journey settings, managing opt-in preferences and email deduplication, configuring lead scoring, and determining necessary options for publishing journeys. Additionally, creating and managing marketing calendars, assets, and content settings is vital, along with overseeing insights analysis including contact, lead, segment, and customer journey insights, as well as email, lead scoring model, marketing page, marketing form, website, and redirect URL insights. |
| Manage segments and lists | 10-15% | In managing segments, users are tasked with determining the segment type and creating market segments, employing methods such as Natural Language Query for segment creation. Dynamic segments can be configured using Designer, incorporating logic like union, exclude, or intersect to combine segments effectively. Moreover, segments can be generated from external sources leveraging customer insights. Subscription centers and lists are integral to managing subscriber preferences, with users required to identify usage scenarios and craft subscription lists accordingly. These lists can then be seamlessly integrated into forms, enabling subscribers to opt into specific categories of interest. Additionally, users can create segments based on subscription lists, facilitating targeted marketing efforts tailored to subscribers' preferences and behaviors. |
| Create and manage marketing forms and pages | 5-10% | In the process of creating marketing forms, users must first determine the appropriate form type based on their specific needs and consider any requirements or limitations associated with each type. Utilizing templates, users can efficiently create marketing forms, ensuring consistency and effectiveness in capturing data. Additionally, landing forms and pages are essential components of marketing strategies, with users tasked with creating and managing them to optimize lead generation efforts. Marketing pages are developed with engaging content and forms integrated into content blocks, with styles applied to enhance visual appeal. Integration with marketing emails ensures a seamless user experience while previewing and validation processes ensure accuracy before publication. Finally, monitoring visitor engagement provides valuable insights for ongoing optimization efforts, enabling users to refine their marketing pages for maximum impact. |
| Manage leads, contacts, and accounts | 5-10% | In the realm of lead management, users are tasked with the creation and synchronization of leads, with the capability to generate leads directly or synchronize them from LinkedIn, bolstering lead generation efforts. Concurrently, the management of accounts and contacts plays a pivotal role in maintaining robust customer relationships, involving the creation and oversight of both accounts and contacts within the system. Furthermore, users are responsible for overseeing activities associated with these accounts and contacts, ensuring streamlined communication and interaction throughout the customer journey. |
| Create and manage marketing emails | 10-15% | The "Create and Manage Email Messages" section of the exam syllabus covers essential skills for crafting and overseeing email campaigns effectively. Candidates will demonstrate proficiency in creating email messages using templates to streamline content creation. They'll be required to define mandatory fields within messages to ensure compliance and effectiveness. Additionally, candidates will learn to incorporate dynamic content, enhancing personalization and engagement. In the management aspect, candidates will define message requirements, preview messages using Basic and Inbox options to ensure optimal rendering across devices and email clients, validate content accuracy, and publish messages for distribution. Furthermore, candidates will manage the Subscription Center, enabling recipients to control their preferences and fostering positive subscriber experiences. |
| Manage customer journeys | 20-25% | The exam syllabus covers a comprehensive array of topics crucial for mastering customer journey management. It starts with elucidating the process of creating customer journeys, emphasizing the pivotal role of understanding audience pathways. It proceeds to delineate the identification of content types essential for crafting engaging experiences tailored to different stages of the journey. Utilizing templates becomes integral for structuring and visualizing these journeys effectively. Implementation steps delve into executing actions, setting targets, and orchestrating flow control mechanisms to optimize the journey's progression. Publishing and management aspects are thoroughly explored, encompassing configuration options, error-checking protocols, and the final step of launching the customer journey into the market landscape. |
| Manage events and webinars | 10-15% | To proficiently manage events and webinars, the syllabus entails a multifaceted approach. It commences with the creation and configuration of events and webinars, encompassing the establishment of dedicated event teams, venue selection, and session arrangement, incorporating both internal and external tracks. Essential tasks like speaker coordination and webinar option configuration are emphasized, alongside the setup of event websites and the creation and management of event forms. Notably, the curriculum also covers the creation of stream events using platforms like Microsoft Teams. The subsequent section pertains to the meticulous management of these events and webinars, entailing the creation of invitations, banners, and social media posts, as well as attendee registration and check-in procedures. Additionally, it addresses the comprehensive management of speakers, registration, waitlists, attendees, sponsors, vendors, and logistical arrangements, ensuring the seamless execution of events from inception to conclusion. |
| Configure Dynamics 365 Customer Voice | 5-10% | The syllabus for creating surveys covers theme creation, image uploading, page addition, question type identification, and respondent classification. It includes previewing, testing, and publishing surveys, integrating them into emails, webpages, and customer journeys. Advanced features such as cloning, importing, and translation are discussed. Managing survey responses involves result summaries, response analysis, and conditional logic implementation for refined actions. |
| Official Information | https://www.microsoft.com/en-us/learning/exam-mb-220.aspx |
Updates in the Microsoft MB-220 Exam Topics:
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