Microsoft MB-280 Exam Topics
Microsoft MB-280 Exam Overview :
| Exam Name: | Microsoft Dynamics 365 Customer Experience Analyst |
| Exam Code: | MB-280 |
| Certifications: | Microsoft Dynamics 365, Microsoft Dynamics 365 Customer Experience Analyst Associate Certifications |
| See Expected Questions: | Microsoft MB-280 Expected Questions in Actual Exam |
Microsoft MB-280 Exam Objectives :
| Section | Weight | Objectives |
|---|---|---|
| Configure and Customize Dataverse and Model-Driven Apps | 25–30% | Targeting application developers and administrators, this section focuses on modifying model-driven apps and configuring them for offline use. Candidates will perform setup tasks using native tools, create and manage various email and document templates, and configure data-related features such as duplicate detection and bulk deletion. The section also includes implementing business logic, maintaining workflows, and customizing user experiences with Power BI integration. |
| Implement Dynamics 365 Sales | 25–30% | This section measures the skills of sales professionals and Dynamics 365 administrators, covering the configuration of core functionalities within Dynamics 365 Sales. Candidates will evaluate and configure predictive lead and opportunity scoring models, set up lead qualification experiences, and manage opportunity pipeline views. Additionally, it includes enabling the Sales mobile app, email validation, and setting up the product catalog, as well as managing product lifecycles and pricing across multiple currencies. |
| Implement the Dynamics 365 App for Outlook | 10–15% | This part of the exam measures the capabilities of sales professionals and Dynamics 365 administrators in managing Sales data and interactions through Outlook. Candidates will differentiate the features of the Dynamics 365 App for Outlook, perform common tasks, and deploy the app to users. They will also configure mailboxes, server-side sync, and folder-level tracking for efficient email management. |
| Implement Security and Customizations in Dynamics 365 Sales | 10–15% | Aimed at security professionals and system administrators, this section covers the management of security within Dynamics 365 Sales. It includes implementing hierarchy security, managing security roles and teams, and diagnosing user access issues. Candidates will learn to customize various settings related to sales tables and opportunity processes. |
| Demonstrate Dynamics 365 Customer Insights Capabilities | 10–15% | This section targets data analysts and sales professionals, focusing on the creation of unified customer profiles and their application across different apps. Candidates will enhance the sales process by utilizing Customer Insights for data unification, creating measures and segments, and developing real-time marketing journeys that incorporate lead scoring and customer engagement strategies. |
| Extend and Enhance Dynamics 365 Sales Capabilities | 5–10% | This section is designed for sales professionals and Dynamics 365 developers, covering the management and customization of Copilot for Sales. Candidates will learn to deploy Copilot, customize its forms and fields, and understand how it enhances sales processes within Dynamics 365 Sales. |
| Official Information | https://learn.microsoft.com/en-us/credentials/certifications/resources/study-guides/mb-280 |
Updates in the Microsoft MB-280 Exam Topics:
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