Salesforce Marketing Cloud Administrator Exam Topics

Salesforce Marketing Cloud Administrator Exam Overview :

Exam Name:	Salesforce Certified Marketing Cloud Administrator
Exam Code:	Marketing Cloud Administrator
Certifications:	Salesforce Marketing Cloud Administrator, Salesforce Marketer Certifications
Actual Exam Duration:	105 minutes
Expected no. of Questions in Actual Exam:	60
Exam Registration Price:	$200
See Expected Questions:	Salesforce Marketing Cloud Administrator Expected Questions in Actual Exam

Salesforce Marketing Cloud Administrator Exam Objectives :

Section	Weight	Objectives
Digital Marketing Proficiency:	13%	Describe governance and compliance in relation to digital marketing. Recognize security best practices for data, permissions, and PII. Describe Marketing Cloud product inventory and product offerings.
Subscriber Data Management:	18%	Given a scenario, describe the contact model. Given a scenario, evaluate data quality. Explain preference and profile center concepts.
Setup:	38%	Given a scenario, implement the configuration of business units, users/permissions, and security/passwords. Given a scenario, determine how to configure integrations. Describe the features in Setup Home. Describe Marketing Cloud extension products.
Channel Management:	16%	Given a scenario, describe the configuration of Mobile Studio. Given a scenario, describe the configuration of Email Studio. Given a scenario, describe the configuration of Social Studio and Advertising Studio. Explain the concepts and typical use cases of Journey Builder.
Maintenance:	15%	Given a scenario, describe solutions for data extraction and report generation. Given a scenario, monitor a Marketing Cloud account and provide system availability. Given a scenario, evaluate benefits of additional Marketing Cloud products.
Official Information		https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Administrator-Exam-Guide

Updates in the Salesforce Marketing Cloud Administrator Exam Topics:

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