Salesforce Marketing Cloud Email Specialist Exam Topics

Salesforce Marketing Cloud Email Specialist Exam Overview :

Exam Name:	Salesforce Certified Marketing Cloud Email Specialist
Exam Code:	Marketing Cloud Email Specialist
Certifications:	Salesforce Marketing Cloud Email Specialist Certification
Actual Exam Duration:	90 minutes
Expected no. of Questions in Actual Exam:	60
Exam Registration Price:	$200
See Expected Questions:	Salesforce Marketing Cloud Email Specialist Expected Questions in Actual Exam

Salesforce Marketing Cloud Email Specialist Exam Objectives :

Section	Weight	Objectives
Email Marketing Best Practices	10%	Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs. Given a customer scenario, differentiate elements of an email that can impact message deliverability. Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.
Content Creation and Delivery	24%	Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send. Given a customer scenario, create and customize an email message to meet customers’ needs. Given a customer scenario, configure send settings to meet the customer requirements. Given a customer scenario, organize and manage email campaign content.
Marketing Automation	26%	Given a customer scenario, recommend the appropriate marketing automation solution. Given a customer scenario, build the appropriate Automation Studio solution. Given a customer scenario, build the appropriate Journey Builder solution.
Subscriber and Data Management	26%	Given desired output requirements, set up Data Extensions in Marketing Cloud. Given a customer's business requirements, determine how to import data into Marketing Cloud. Given a customer's business requirements, configure segmentation tools to model subscribers and data. Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
Insights and Analytics	14%	Given a customer scenario, explain the different metrics available for email campaigns and what each one means. Given an email campaign, describe the steps involved to analyze the performance results. Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports. Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
Official Information		https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist

Updates in the Salesforce Marketing Cloud Email Specialist Exam Topics:

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