Salesforce Certified Marketing Cloud Email Specialist Exam Topics

Salesforce Certified Marketing Cloud Email Specialist Exam Overview :

Exam Name:	Salesforce Certified Marketing Cloud Email Specialist
Exam Code:	Marketing-Cloud-Email-Specialist
Certifications:	Salesforce Marketing Cloud Email Specialist Certification
Actual Exam Duration:	90 minutes
Expected no. of Questions in Actual Exam:	60
Exam Registration Price:	$200
See Expected Questions:	Salesforce Marketing-Cloud-Email-Specialist Expected Questions in Actual Exam

Salesforce Certified Marketing Cloud Email Specialist Exam Objectives :

Section	Weight	Objectives
Email Marketing Best Practices	15%	Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign. Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign. Given a customer scenario, differentiate elements of an email that can impact message deliverability. Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies. Given a customer scenario, apply best practices of communicating with a population.
Email Message Design	13%	Given a customer scenario, recommend email design best practices to implement. Given the desired output functionality, recommend methods for creating responsive emails. Given the desired output requirements, recommend strategies to A/B test email elements. Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send. Given an email message design, determine the correct use of Approvals.
Content Creation and Delivery	18%	Given a scenario, create and customize an email message to meet a customer's need. Given a scenario, send and deploy an email campaign to meet the customer requirement. Given a scenario, know how to manage content needed to deploy a customer’s email campaign.
Marketing Automation	19%	Given a customer scenario, recommend the appropriate marketing automation solution. Given a scenario to manage customer data, configure the appropriate marketing automation tools.
Subscriber and Data Management	28%	Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud. Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices. Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data. Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
Tracking and Reporting	7%	Given a customer scenario, explain the different metrics available for email campaigns and what each one means. Given an email campaign, describe the steps involved to analyze the performance results. Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
Official Information		https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist

Updates in the Salesforce Marketing-Cloud-Email-Specialist Exam Topics:

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