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Salesforce Marketing Cloud Intelligence Accredited Professional Exam Topics

Salesforce Marketing Cloud Intelligence Accredited Professional Exam Overview :

Exam Name: Marketing Cloud Intelligence Accredited Professional
Exam Code: Marketing-Cloud-Intelligence
Certifications: Salesforce Accredited Professional Exams Certification
Actual Exam Duration: 90 minutes
Expected no. of Questions in Actual Exam: 40
Exam Registration Price: $150
See Expected Questions: Salesforce Marketing-Cloud-Intelligence Expected Questions in Actual Exam

Salesforce Marketing Cloud Intelligence Accredited Professional Exam Objectives :

Section Weight Objectives
General Functionalities 13%
  • General Marketing Cloud Intelligence functionality & knowledge.
 
Data Integration Code Ability 12%
  • Common Marketing Cloud Intelligence functions.
Mapping 5%
  • Marketing Cloud Intelligence ingestion capabilities and their outcomes.
 
Data Update Permissions 5%
  • Data Update permissions, including related settings
  • General Parent-Child setups, including ‘Source of Truth’ requirement
Harmonization Best Practices 3%
  • Harmonization methods, properties, pros & cons
Vlookup 5%
  • Vlookup statements and general vlookup properties
Overarching Entities 3%
  • Knowledge of Overarching Entities, including ability to identify which use cases it can be applied to and how
Data Fusion 3%
  • Use cases for Data Fusion and its properties
Calculated Dimensions & Measurements 7%
  • Calculated objects and their functionalities
  • Ability to recognize different aggregation types
Harmonization Center (Patterns/Data Classification/Validation) 13%
  • Harmonization Center and its capabilities, including Classification Rules, Validation Lists, Patterns and Harmonized Dimensions
CRM 12%
  • CRM properties and behavior within Marketing Cloud Intelligence
QA Ability 9%
  • Perform common QA steps for various platform scenarios
Data Model 5%
  • Marketing Cloud Intelligence data model entities and its relationships
  • Data categorization, including main entities, keys and attributes
Design Feasibility 5%
  • Identify invalid solutions from multiple solution design diagrams
  • Identify valid solutions from multiple solution design diagrams
Official Information https://trailhead.salesforce.com/help?article=Marketing-Cloud-Intelligence-AP-Exam-Guide

Updates in the Salesforce Marketing-Cloud-Intelligence Exam Topics:

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