Salesforce Marketing Cloud Personalization Accredited Professional Exam Topics

Salesforce Marketing Cloud Personalization Accredited Professional Exam Overview :

Exam Name:	Marketing Cloud Personalization Accredited Professional
Exam Code:	Marketing-Cloud-Personalization
Certifications:	Salesforce Accredited Professional Exams Certification
See Expected Questions:	Salesforce Marketing-Cloud-Personalization Expected Questions in Actual Exam

Salesforce Marketing Cloud Personalization Accredited Professional Exam Objectives :

Section	Objectives
Personalization Strategies	The Salesforce Marketing Cloud Personalization Accredited Professional Exam focuses on Personalization Strategies tailored for Salesforce Marketing Cloud professionals. Key concepts include utilizing profile attributes and data extensions, employing personalization strings and dynamic content, and implementing scalable personalization strategies across email, web, and mobile channels.
Marketing Cloud Platform Configuration	The Marketing Cloud Platform Configuration topic covers setting up data sources, data extensions, and subscriber lists, configuring email, mobile, and web personalization features. The topic also focuses on integrating Marketing Cloud with other Salesforce products.
Campaign Management and Optimization	This topic covers designing and executing personalized marketing campaigns, analyzing campaign performance to drive data-driven optimizations, and harnessing AI and predictive intelligence for enhanced personalization. By covering this topic, Salesforce Marketing Cloud professionals can strategically craft targeted campaigns, refine strategies based on insightful analytics, and leverage advanced technologies.
Compliance and Governance	The Compliance and Governance topic focuses on ensuring data privacy and security best practices, adhering to email marketing regulations and guidelines, and establishing governance models for personalization initiatives. This includes implementing robust security measures, following legal requirements for email marketing, and setting up frameworks.
Introduction to Marketing Cloud Personalization	This section introduces the concept of creating personalized customer experiences and addressing challenges to provide tailored solutions. It highlights the benefits of real-time interaction management and provides an overview of Marketing Cloud Personalization.
Implementation Basics	Here, candidates are introduced to the components of Marketing Cloud Personalization and standard implementation processes. They will learn how to prepare for a standard implementation, formulate campaign strategies, and understand the data flow within Marketing Cloud Personalization.
Solution Setup	This section focuses on the discovery phase of onboarding clients, the impact of dataset design on deployment, and managing conversion objectives to explore common use cases.
User and Account Administration	In this section, the candidates will navigate the user interface, explain the roles and responsibilities within Marketing Cloud Personalization, and create custom roles to align with specific needs.
Web Software Development Kit (SDK) and Data Model	This section covers the implementation of a Web SDK beacon and exploring the Unified Customer Profile (UCP) and its impact on personalization.
Sitemaps	The candidates will be tested on how to design effective sitemaps and understand their role in enabling Marketing Cloud Personalization.
Data Integration	This section focuses on user data extraction, transformation, and loading (ETL) capabilities, ensuring seamless data integration.
Segmentation	Here, candidates will be tested related to segmentation techniques and their utilization to create targeted campaigns, leveraging Marketing Cloud Personalization to its fullest potential.
Einstein Recipes	This section introduces artificial intelligence (AI) with Einstein Recipes, enabling candidates to understand their components and leverage their power for personalized interactions.
Web Campaigns and Templates	Candidates will delve into the world of web campaigns and templates, learning how to personalize web channels effectively and explore pre-configured global templates.
Triggered Campaigns	This section shines a light on triggered campaigns, highlighting their unique features and the importance of trigger types.
Open-Time Emails	The focus shifts to open-time emails, where candidates will discover their business value and review use cases, understanding the impact of timely interactions.
Server-Side Campaigns, Event API, and Trends	Candidates will explore the world of server-side campaigns, the Event API, and how promotions influence configuration options, ensuring an understanding of the best channels for effective campaigns.
Reports and Dashboards	In this final section, candidates dive into reports and dashboards, examining user behavior, interpreting data, and utilizing insights to enhance campaign performance and make data-driven decisions.

Updates in the Salesforce Marketing-Cloud-Personalization Exam Topics:

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