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Salesforce Marketing Cloud Personalization Accredited Professional Exam Topics

Salesforce Marketing Cloud Personalization Accredited Professional Exam Overview :

Exam Name: Marketing Cloud Personalization Accredited Professional
Exam Code: Marketing-Cloud-Personalization
Certifications: Salesforce Accredited Professional Exams Certification
Actual Exam Duration: 75 minutes
Expected no. of Questions in Actual Exam: 50
Exam Registration Price: $150
See Expected Questions: Salesforce Marketing-Cloud-Personalization Expected Questions in Actual Exam

Salesforce Marketing Cloud Personalization Accredited Professional Exam Objectives :

Section Weight Objectives
Solution Overview 16%
  • What is Marketing Cloud Personalization?
  • Business value of real-time interaction management (RTIM)
  • Typical use cases
  • Product terminology
  • Core components of a standard implementation
Setup & Administration 6%
  • Setup
  • User attributes
  • Identity system
Sitemap 18%
  • Overview and best practices
  • Web SDK
  • Catalog and page mapping
  • Content zones
  • Unified customer profile
Data Integration 14%
  • Data flows in and out of Marketing Cloud Personalization
  • ETL feed system
  • Salesforce Connector
  • Event API
Segmentation 18%
  • Segment overview
  • Segment rules
  • Export segments
  • Journey Builder segment listener
  • Filters and goals
  • Reporting and analytics
Einstein Capabilities 10%
  • Einstein recipes
  • Ingredients
 
Activation 18%
  • A/B Testing
  • Open time email campaigns
  • Mobile campaigns
  • Server-side campaigns
Official Information https://trailhead.salesforce.com/help?article=Marketing-Cloud-Personalization-AP-Exam-Guide

Updates in the Salesforce Marketing-Cloud-Personalization Exam Topics:

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