Salesforce MCC-201 Exam Topics
Salesforce MCC-201 Exam Overview :
| Exam Name: | Link Your Salesforce Data using Marketing Cloud Connect |
| Exam Code: | MCC-201 |
| Certifications: | Salesforce Marketing Cloud Consultant Certification |
| See Expected Questions: | Salesforce MCC-201 Expected Questions in Actual Exam |
Salesforce MCC-201 Exam Objectives :
| Section | Objectives |
|---|---|
| Salesforce Marketing Cloud Overview | This topic of the MCC-201 exam gives a review about the customer success platform. By covering this topic, Salesforce Marketing Cloud Consultants understand Salesforce Marketing Cloud. |
| Marketing Cloud Connect | This topic of the Salesforce MCC-201 exam is about reviewing Salesforce marketing cloud connect and the various ways to connect the clouds. |
| Marketing Cloud Connect Configuration | This topic involves exploring integration methods, reviewing prerequisites, understanding Salesforce terminology, and connecting Marketing Cloud to a Salesforce org through specified steps. It also focuses on reviewing prework. |
| Personalized Digital Marketing | It explores functionality achievable in each cloud, creating personalized emails with Salesforce CRM data through Content Builder, employing testing tools, and manually sending Marketing Cloud emails to leads, contacts. Moreover, Salesforce Marketing Cloud Consultants will learn about reports, campaigns, automating email dispatch via triggered emails, Automation Studio, Journey Builder, understanding email sending processes, and subscriber statuses. |
| Synchronized CRM Data | This topic involves integrating Salesforce CRM data into Marketing Cloud for enhanced marketing capabilities. It also focuses on synchronizing data sources within Contact Builder, creating segments using filters and query activities to target specific audiences, and establishing Salesforce data extensions for email campaigns. |
| Journey Builder | The topic of "Journey Builder" covers the integration of Salesforce Sales and Service Cloud activities for seamless customer journey orchestration within Marketing Cloud. It includes creating journeys with robust tracking and reporting capabilities, understanding and utilizing Marketing Cloud's tracking data, automating detailed reports, and customizing marketing insights within Sales and Service Clouds. |
| Official Information | https://trailheadacademy.salesforce.com/classes/mcc201-link-your-salesforce-data-using-marketing-cloud-connect# |
Updates in the Salesforce MCC-201 Exam Topics:
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