Salesforce PDX-101 Exam Topics

Salesforce PDX-101 Exam Overview :

Exam Name:	Drive Sales with Account Engagement
Exam Code:	PDX-101
Certifications:	Salesforce Marketer Certification
See Expected Questions:	Salesforce PDX-101 Expected Questions in Actual Exam

Salesforce PDX-101 Exam Objectives :

Section	Objectives
Course Introduction	The introduction covers reviewing objectives of the Drive Sales with Account Engagement course, setting learner expectations, and discussing housekeeping items. This topic also focuses on exploring additional Salesforce resources and examining a course case study.
Salesforce Integration	For the Salesforce Drive Sales with Account Engagement PDX-101 exam, the topic of Salesforce Integration includes understanding the relationship between Account Engagement and Salesforce, syncing data between the two platforms, enabling Account Engagement within Salesforce, creating custom fields, and reviewing Salesforce campaigns.
Administration	This topic of the Salesforce PDX-101 exam covers creating an account engagement dashboard, authenticating email sending domains, syncing with third-party applications using connectors, and restoring assets from the recycle bin. Moreover, the topic focuses on creating and assigning users and user groups, and understanding usage governance.
Visitors and Prospects	This topic evaluates the skills of Salesforce marketers in describing account engagement visitors and identifying account engagement prospects.
List Management	By covering this topic, Salesforce marketers understand how to create list types, organize prospects by using static lists, and test emails using test lists.
Personalization and Email Marketing	The topic of Personalization and Email Marketing includes personalizing emails with Handlebars Merge Language (HML) and advanced dynamic content. This topic of the Salesforce Drive Sales with Account Engagement exam also focuses on automating email marketing processes, creating email templates, understanding audiences through A/B testing, and tracking email performance using email reports.
Forms and Landing Pages	This topic of the Salesforce PDX-101 exam covers capturing leads with forms, converting visitors into leads using landing pages, and tracking leads with forms and landing page reports. In this topic, Salesforce marketers also learn about measuring clicks with custom redirects, and creating custom redirect reports.
Lead Management	It involves triggering page actions, automating actions from Salesforce marketing elements using completion actions, creating prospect lists and applying segmentation rules. Furthermore, the topic focuses on defining criteria-based automation rules, generating dynamic lists, and selecting an appropriate automation tool.
Lead Qualification	In this topic of the Salesforce PDX-101 exam, marketers learn about prospect scoring and grading prospects based on profiles.
Lead Nurturing	The topic explains Salesforce marketers how to build an engagement program and how to create engagement program reports.
Official Information	https://trailheadacademy.salesforce.com/classes/pdx101-drive-sales-with-the-pardot-lightning-app?_ga=2.85087833.1759308624.1659524794-2110908093.1652957933#

Updates in the Salesforce PDX-101 Exam Topics:

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