Salesforce Certified Marketing Associate Exam Topics
Salesforce Certified Marketing Associate Exam Overview :
| Exam Name: | Salesforce Certified Marketing Associate |
| Exam Code: | Salesforce-Marketing-Associate |
| Certifications: | Salesforce Associate Certification |
| Actual Exam Duration: | 70 minutes |
| Expected no. of Questions in Actual Exam: | 40 |
| Exam Registration Price: | US $75 |
| See Expected Questions: | Salesforce Salesforce-Marketing-Associate Expected Questions in Actual Exam |
Salesforce Certified Marketing Associate Exam Objectives :
| Section | Weight | Objectives |
|---|---|---|
| Concepts of Marketing | 28% | Discuss the main parts of a marketing plan and how they fit the main goal. Point out what's needed for a good email sign-up in a campaign. Remember how privacy laws differ by region for marketing. Show simple email campaign goals and how to measure success. Describe the message for the audience in a customer scenario. |
| Foundations of Marketing Cloud Engagement | 22% | Find ways to organize accounts by region or business in Marketing Cloud. Use key Marketing Cloud features for marketing. Find Salesforce help and training for Marketing Cloud. Tell apart subscriber, contact keys, and IDs. Set up Cloudpage forms as needed. |
| Journeys of Sending Emails | 22% | Set up and start a journey with the right entry criteria. Choose the best email settings for each case. Understand the difference between email templates and content blocks in Marketing Cloud. Pick the right journey features for business goals. Learn how to check if content displays correctly. |
| Management of Data | 18% | Describe different ways to bring in data and what's needed for each. Set up a new data extension and its data fields. Suggest how to understand a data extension to find the right data. |
| Reporting and Analytics | 10% | Find out where to locate certain data in Marketing Cloud. Understand the impact of unsuccessful sends and delivery issues. |
| Official Information | https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Associate-Exam-Guide |
Updates in the Salesforce-Marketing-Associate Exam Topics:
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